The TSF Team

Welcome to The Shoe Fairy

When it comes to your long-awaited bikini competition day, your head-to-toe look must be entirely on point. From your hair, to your bikini posing, to your competition heels – it is your goal to “wow” the judges in the best possible way.While it’s your goal to crush the rest of your bikini competition and impress the judges, it is The Shoe Fairy’s goal to provide you with the best competition heels on the market. We understand how difficult it can be to find a competition heel that is comfortable, fits well, and compliments your overall look on stage. To make your selection and shopping process easier than ever, someone from The Shoe Fairy team personally responds to all inquiries, questions, comments and concerns via email. We pride ourselves in our customer service, and respond to all customer inquiries as quickly as possible, as we aim to build a long-lasting relationship with each of our customers.

We have a small, hard working team of powerful women! Alexa, Bianca and Rachel work hard behind the scenes to make sure you shine your brightest and feel your best in TSF.

A word from our founder

"Hi! My name is Alexa! I started this company in 2015 when I was competing in bikini competitions. I noticed there were companies known in the industry for everything but..the SHOES! And let me tell you one thing, I LOVE shoes. So it was a match made in heaven.After diving deep into this business, I started learning more about my customer's needs and wanted to become not only a one stop shop, but a community. I swear we have the best customers in the world! I appreciate each and every person beyond words can explain which is why our orders (still to this day) get a hand written note (we've written thousands by now). That’s what sets us apart from other companies. This is not just a business. This is a PASSION that blood, sweat, tears and heart has been poured into. When you shop with the Shoe Fairy, you are supporting people that will support and love you right back."