About - the Shoe Fairy

Meet the team

Owner & Founder

"Hi! My name is Alexa! I started this company in 2015 when I was competing in bikini competitions. I noticed there were companies known in the industry for everything but.....the SHOES! And let me tell you one thing, I LOVE shoes so it was a match made in heaven. After diving deep into this business, I started learning more about my customer's needs and wanted to become not only a one stop shop, but a community. I swear we have the best customers in the world! I appreciate each and every person beyond words can explain. That’s what sets us apart from other companies. This is not just a business. This is a PASSION that blood, sweat, tears and heart has been poured into. When you shop with the Shoe Fairy, you are supporting people that will support and love you right back."

Brand Manager

"Hey #PinkBoxSquad!

Here’s a little about me! 

What are the odds… a Jersey Shore girl with a passion for meal prepping & lifting weights (a.k.a. - the sport of bodybuilding) and a degree in Advertising & Marketing Communications from the Fashion Institute of Technology becoming the Brand Manager for The Shoe Fairy!


When I’m not behind the scenes writing emails, posting on Instagram, planning new promotions, or working with our fabulous affiliates & sponsored athletes; you can catch me modeling or competing myself!

I believe in hard work. Whether in the gym, holding myself accountable for what I eat, competing, creating content in front of the camera, or at my ‘day job’ (which never truly feels like “work”!)

I encourage each of you to dream big and reach for the moon because no matter what, you’ll always land amongst the stars! Work hard and be a good person and you’ll be successful at whatever you do."

Order Fulfillment Specialist

"Hi! I'm Brianna. I joined the Shoe Fairy team in February of 2022 and it has been a blast! One thing I love to do is sleep! If I'm not in the warehouse packing orders, you can find me in bed watching a good show or playing Animal Crossing. I'm a big fan of all things reality TV, usually I'm watching The Real Housewives. I love spending time with my boyfriend and often make trips to Long Island to see him! Some of my hobbies include going to the beach or visiting different pop-up museums. My goal is to get your orders out as quickly and efficiently as possible! I love being a part of The Shoe Fairy team!"

Operations Manager

"Hi babe! I recently joined the #PinkBoxSquad for work and for my first bikini competition. I am proud to represent on and off stage!I have 14+ years of supply chain experience to help ensure all of our gorgeous shoes travel gracefully around the globe. There is no greater feeling than watching women confidently walk on stage to showcase their hardwork and dedication. It is an honor to be a part of the Shoe Fairy community that emphasizes the importance of inclusivity and empowerment. My 4 year old son and the gym keep me busy out here in sunny California. Cheers to women winning!"

Tom AKA Alexa's Dad
Inventory Assistant

"I have been Happily married to my Amazing Wife Pamela for 41 years. We have 3 wonderful children, Michael, Sean, and of course The Shoe Fairy herself Alexa! We have 3 beautiful granchildren: Victoria, Michael and Connor.

I was absolutely thrilled when my daughter Alexa had this dream of opening her own business. She asked for my help in which I was so happy to help her fulfill her Dreams & Passions! Thus the Shoe Fairy was born and started in my house. We had boxes of shoes from floor to ceiling in my dining room! I do believe in Karma and it has come back to me in a big way by Alexa and the Shoe Fairy hiring me and affording me the luxury of being able to work from home.

I encourage everyone to follow your dreams and passions and never take no for an answer.  Family is everything and tomorrow is never promised!"

Social Media

"Hi everyone I’m Lyndsi! I just started here at The Shoe Fairy in September of 2023. I am currently finishing my Marketing degree at Kean University. I started off with Alexa as an intern, but I am so blessed to have been taken under her wing to work more full time doing Social Media management. I work for the subset branch called NAKED! It’s everything the Shoe Fairy offers, except made for more everyday wear! I LOVE all things related to fashion and beauty. I also have a passion to create. Working here even for this short time has been such a dream come true! I can’t wait to evolve more in my career with marketing , and to see The Shoe Fairy company grow even more.💘"

A New Era Has BeGun

It was all a dream...