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Exclusive to The Shoe Fairy
From Competitor to Creator

"I started this business in the bodybuilding industry after realizing there was no one known for heels. That lead me to my passion of designing my own. I am on a mission to make heels that actually make sense for us women."

Alexa | Founder

WE KNOW ATHLETES
ATHLETES TRUST US.
Over 9 years of experience in the bodybuilding industry, we have truly mastered comfortable stage heels.
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HEELS ARE OUR PASSION
BRIDES TRUST US.
We know the importance of comfortable heels for a long day at a wedding. Walk, run, dance, you'll be comfy!
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"Wow!!! Amazing difference in my posing with a little shorter heel. I’m 5’7 and felt a little unstable with the higher heel, not anymore with these. I can run and jump in them, prob can even do a cartwheel! Super comfortable." - N.M.

“I wore them from 3-9P for a wedding I was in. I walked down an aisle, stood for the wedding and danced in them.” - Mindy L.

Heels are our passion
Brides Trust us
We know the importance of comfortable heels for a long day at a wedding. Walk, run, dance, you'll be comfy!
EXPLORE
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“I wore them from 3-9P for a wedding I was in. I walked down an aisle, stood for the wedding and danced in them.” - Mindy L.

“I wore them from 3-9P for a wedding I was in. I walked down an aisle, stood for the wedding and danced in them.” - Mindy L.

Olympians

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NAKED 2.0 COLLECTION

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heels for girls that hate heels
Providing maximum comfort + confidence
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See what the hype is about

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