10 Years of Confidence Campaign - Submissions
In honor of The Shoe Fairy's 10 Year Anniversary celebration, we asked our customers to share their Shoe Fairy story! Was it a first competition? A dream wedding?
Here are just a few of our incredible customers who told us how wearing TSF has helped them to be their most confident self!
Laura Igarza
"I was getting ready for my first bodybuilding competition and I ordered some heels from Amazon and they were so uncomfortable so I asked my posing Coach and she recommended me to you guys. after I try the first pair I had to buy two more because I felt in love. The material was so soft and the heels were so comfortable!"
Chelsie Miller
"I have been wearing TSF heels since 2022, my first competition season as a bikini athlete in the NPC. My coach recommended the fabulicious heels that were ultimately phased out and replaced by the Radiant Olympians. Talk about a GLOW UP. I became obsessed. I bought two more pairs during my improvement season in 2023, one for stage and one that I wore every week for check-ins. Since then, I have purchased both generations of naked heels and the Fantasy Olympians. Needless to say, I got my first pair of TSF heels and never looked back. I wear my naked heels for nearly every presentation I give at school and when I go out for special occasions. But when it comes to show day, choosing an Olympian style is my worst nightmare. They are are SO BEAUTIFUL. My favorite thing about TSF is the passion and transparency the owner and team share with the community. Alexa, it has been so inspiring seeing your vision come to life and I wear my heels proud because I believe in your mission. I am truly able to embody confidence and empowerment walking in my TSF heels no matter if it's on the street or the stage."
Madison Kochaver
"The Shoe Fairy heels were my very first pair of heels I got, with my overall goal of bodybuilding. At the time I was nearly 240 pounds and had no clue what I was doing, but I knew I wanted to make it to stage one day. I got my heels, felt more confident and motivated then over, and never gave up. I would put them on all alone in my room and hit all of my practice poses. I felt incredible, even nowhere close to seeing the stage YET. Fast forward, I actually just wore those same heels on stage for my first ever bodybuilding competition. I purchased another pair as well from The Shoe Fairy. I love them so much, I don’t feel the need to try from anywhere else. From that 240 pound girl with a dream, to where I am now in that reality, I love them. In fact I will be wearing heels from here for my wedding in 2 months as well! Huge huge thank you to The Shoe Fairy for making dreams reality!"
Sandra Braverman
"I just competed in my first Transformation Category Show at 2025 Summer Shredding in Toronto & Houston. I bought the shoe fairy heels for the show but found myself wearing them around the house whenever I needed a little more focus. My absolute favorite thing during the show prep was practicing posing and dancing around the gym - those sessions helped me through a tough time with my mental health and helped me rediscover my love for dance. Photography was also a grounding force in helping me through this period and using the shoes as props helped me explore my creative eye. Very grateful."
Christina Merry
"I’m a Shoe Fairy newbie, introduced to the brand of confidence that all began with a gift I never knew I needed. I own several other competition heels, but these are WAAAYYY different. One of my biggest fears about stepping on stage is tripping over my own feet, but the second I slipped into my 1st Shoe Fairy heel, I found confidence in knowing that wasn’t going to happen bc the fit felt so natural to my feet and kept me secure in my movements. As a competitor I’m always looking to look and feel my best, and as long as Shoe Fairy is around I’ll never step on stage settling for anything less than the best that’s out there. The Show Fairy makes me feel glamorous & like an unstoppable force on stage!"
Erika Rojas
"This year is also my 10th year anniversary as a wellness competitor, this year earned my pro card, celebrations are in order!! I decided to start using The shoe fairy in 2022 when I decided to switch to NPC, because the shoes where beautiful and npc allowed to wear whatever we want (I mean sparkles, platform and style) so from that year I started to practice with TSF and started competing in 2024 at NPC, went to Puebla and Paraguay, I always travel with 2 pairs and actually in paraguay a lady competitor found her shoes where broken and started to cry, so I ran to her and asked what size she was, she was the same as me!! I borrowed one of my pairs and she was IMPRESSED by my kindness, she was very grateful and went to stage, she ended up winning her pro card that day, so TSF helped her as well!!! For me, I didn't get my procard that day, went back home and this summer I did my regional wearing TSF and went to Pittsburgh to try again, of course with my 2 pairs of TSF and this time I won my pro card, this past 3 years I purchased 3 pairs, because I needed to practice with different kinds so I can feel wich one suited me the best for walk and perform great on stage, I love your product and very happy to share this story with you guys!!
Shannon Weaver
"I have been a customer for 3 years now! I started using your beautiful heels for the NPC bikini division! I’m on my 3rd pair and won my IFBB fit Model pro card last month wearing your Fantasy Olympian Mule heels! I literally feel like I’m walking on a cloud I can wear them all day! I cannot wait for my pro debut in 2026 and will be wearing the Shoe Fairy."
Megan Arnold
"When I step into my Shoe Fairy heels, I’m not just slipping on shoes I’m stepping into the most powerful version of myself. These heels have carried me through a transformation journey over the past year. I loved them so much I have 3 pairs!!! This journey that started at 240lbs and led me all the way to the stage to compete in the transformation division for my very first time!! This isn’t just another pair of heels! These heels are armor laced in sparkle reminding me that strength and beauty can exist together. For the stage, every detail matters. When I walk in Shoe Fairy heels, I feel unstoppable like my hard work, sweat, and sacrifice are being crowned with power. They give me more than height… they give me presence. The moment my heel strikes the stage floor, I’m no longer the woman who once doubted herself I’m the woman who proved to herself she could. Shoe Fairy has been with me since the beginning of my competition journey, and to this day, I don’t see them as just heels. I see them as the finishing touch to a story of grit, grace, and becoming my own version of unstoppable. This heels was apart of the story that helped me step onto that stage and into my power!"
Maria Meisler
“From a little girl who couldn’t afford good shoes to walking fashion show runways and competions with confidence, Shoe Fairy makes my dream a reality... As the child of a migrant family, I grew up never able to afford good shoes, especially because I always seemed to have growing feet. They were always just a necessity, never a source of joy or self-expression. Today, slipping into a pair of Shoe Fairy heels (Size 11) feels like stepping into the life I once only dreamed about. Your shoes make me feel radiant, confident, and powerful. They carry me seamlessly from everyday wear to the stage at fashion shows, and they will be with me in future competitions. Each pair isn’t just footwear—it’s a reminder of how far I’ve come and the strength I now walk in. I have discarded all other heels and will only have Shoe Fairy going forward. That's a promise. Thank you for creating more than shoes. After having my 3rd baby at 46 yrs young, you’ve given me the chance to shine at 50."
Thank you to everyone who sent in their stories! ✨