We are women owned and operated! The Shoe Fairy was founded in 2015 by a fellow competitor! Alexa noticed there was no one known for stage heels and that’s how the idea of the Shoe Fairy was born. This was and is still a dream. A dream that is becoming reality. That’s what sets us apart from other companies. This is not just a business. This is a PASSION that blood, sweat, tears and heart has been poured into. When you shop with the Shoe Fairy, you are supporting people that will support and love you right back.
Let's connect! Customer Service is our number 1 priority. No question is silly to us! We are here to make your shopping experience be the best it can be. Our products are our specialty and we love to answer your questions! When you shop with the Shoe Fairy you are just a click away from getting in contact directly with our team for one on one support.
I spent quite a few weeks looking for a new pair of heels for my upcoming competition season. I came across The Shoe Fairy on Instagram and after looking at a few posts and their stories, I knew this was the company I wanted to buy from.
I placed my order and within a week I received my shoes! They fit perfectly! They are incredibly comfortable to walk in! And damn do they look good!!
I can’t wait to rock them on stage!
If you are a competitor, don’t you dare shop anywhere else for your competition heels!
The Shoe Fairy has what you need!
I haven’t stepped on stage yet, but the fit is perfect and so comfortable. I’m excited knowing how confident I’ll be walking in these
Love them and they’re super comfy!
Love my new heels, perfect fit 👍 thank you so much. Can’t wait to step on stage looking and feeling fabulous 👍
I love them.