We are women owned and operated! The Shoe Fairy was founded in 2015 by a fellow competitor! Alexa noticed there was no one known for stage heels and that’s how the idea of the Shoe Fairy was born. This was and is still a dream. A dream that is becoming reality. That’s what sets us apart from other companies. This is not just a business. This is a PASSION that blood, sweat, tears and heart has been poured into. When you shop with the Shoe Fairy, you are supporting people that will support and love you right back.
why we made this