We are women owned and operated! The Shoe Fairy was founded in 2015 by a fellow competitor! Alexa noticed there was no one known for stage heels and that’s how the idea of the Shoe Fairy was born. This was and is still a dream. A dream that is becoming reality. That’s what sets us apart from other companies. This is not just a business. This is a PASSION that blood, sweat, tears and heart has been poured into. When you shop with the Shoe Fairy, you are supporting people that will support and love you right back.